Disconnected data. Tech chaos.
GDPR headaches. Market pressure.
Sound familiar?
Too many companies still fail to turn their data streams into a real competitive advantage, while staying compliant. Tech know-how is missing or tied up, and lawyers rightly block risky solutions. We bring it all together: technology, data-driven sales, and legal certainty, one system that keeps you fast, compliant, and ready for a disruptive decade.
GDPR will stay. Master compliance, unlock advantage.
We turn compliance into competitive advantage, with data systems built for corporates.
Compliant. Data-driven. Future-ready.
We design and implement enterprise-grade data and tracking architectures in close collaboration with legal experts. Our approach cuts through GDPR paralysis, ensures compliance, and unlocks the full commercial value of your data.
The outcome: trusted data flows, seamless cross-departmental integration, and a foundation for continuous, data-driven transformation without the legal risk.
We break down silos, build bridges between business units, and create systems that keep you fast, compliant, and prepared for a disruptive decade.
Practical Reality: Between Paralysis and Risk
Most corporates do not fail on the law itself, but on the practical handling of rights and obligations derived from it. Out of fear of mistakes, they either block valuable data flows entirely, or exploit them without control, creating legal risks rarely assessed with technical and legal precision. Between these two extremes lies a vast field of untapped opportunity: compliant, commercially valuable, and transformation-ready.
The First Extreme: Paralysis and Delay
Take the “cookie banner declined” scenario: too often, companies treat this as the end of the road and shut down data collection altogether. In reality, consent can be revisited and re-balanced, yet this option is frequently overlooked. Data protection officers, pressed by competing priorities, often close the matter with a mere reference to regulation. The result is the same: stagnation.
This compliance shock paralysis stifles innovation and fosters a culture of waiting. Our analysis of leading German corporates shows a clear pattern: the longer they defer data-driven growth, the greater the strategic gap. Lost time advantages are near impossible to recover in today’s competitive markets.
The Opposite Extreme: Risk Through Negligence
At the other end of the spectrum, particularly in SMEs and mid-market leaders, business units frequently, sometimes out of ignorance, sometimes deliberately, breach the law. Data is still collected despite explicit user refusals, often with such superficial disguise that any expert would immediately detect it.
Equally common are flawed consent processes. Companies rely on user ignorance or the technical complexity of the subject, whether due to lack of time, resources, or diligence, even when repeatedly warned by experts. The outcome is predictable: mailing lists with poor segmentation, missing double opt-ins, and corporate emails ending up in spam folders, or in the hands of regulators.
Notably, even well-established multinationals are not immune. It is only a matter of time before supervisory authorities intervene more forcefully, if only to avoid being seen as paper tigers. Early signals of this stricter enforcement are already visible.
All That the Law Allows
The misunderstood beauty of GDPR
European data protection law was drafted with genuine technological foresight. It provides clear legal scope for corporates with a digital strategy, and for agencies of any scale, to participate actively in the global data economy.
With the right ambition, these opportunities can be unlocked: fully compliant, fully enforceable, and always aligned with individual rights. Properly understood, GDPR is less a constraint and more a framework, a set of instructions on how to convert data into sustainable value creation.
Our conviction: GDPR is not an obstacle. It is both blueprint and operating manual for turning data into a secure growth engine.
The Usual Approach
From the foundation to a functioning system
The Legal Foundation
We start with an information and consent system that goes beyond the usual cookie banner. It opens up additional possibilities for obtaining consent retroactively, a potential that often remains unused. This is supplemented by a fraud protection system that reliably protects against advertising and click fraud based on legitimate interest (GDPR Recital 47).
Furthermore, we implement an automated end-user opt-out system that is seamlessly integrated into marketing and CRM structures. Finally, a legal review of the privacy policy ensures full legal certainty.
Result: A solid foundation on which data-driven systems can sustainably grow, and which convinces both data protection officers and decision-makers.
The Control Center
Once the foundation is in place, we connect existing data points. With the end-users' consent and based on legitimate interest, we enrich data from advertising networks, technical website information, and customer data in a central control center. This acts as a gatekeeper and technical room where all data pipelines converge.
Control Towers
In parallel, we establish control towers in your company's digital ecosystem. These serve as data collection points, so-called soft conversion points, and mark important milestones for your company goals. They can be sales-oriented but can also support internal processes such as auditing or HR. All points are directly connected to the main pipelines of the control center.
Technical Note for IT, Data Protection, and Marketing
Naturally, the implementation is server-side. Data protection officers and marketing specialists benefit from first-party layered containers, independent data modules, and fully customizable, specially developed data APIs. We integrate any system with an API, right up to telephone systems.
Memo to the Head of IT: "We document, are integration-friendly, and work with ticketing systems."
Maintenance & Utilization
With clean, legally compliant data streams, we create the basis for powerful dashboards and data-driven decision-making processes. This allows your employees to be increasingly integrated into the value creation process with AI support.
Our measures also have valuable side effects:
- Functional analytics dashboards
- Structurally set up advertising campaigns
- Documented target audiences with advertising partners
- Enriched CRM systems that go far beyond customer files
- Legally compliant newsletter lists with double opt-in and timestamp
- Tracking of offers in the sales process
- Faster websites
- Numerous impulses for marketing and sales managers
Proof in Real Time
Your data should not remain buried in static tables. By linking all streams in real time, complex activity is transformed into a clear, dynamic live feed – instantly visible, immediately actionable, and fully reliable. Every interaction is documented, every process traceable and legally secured. Decisions are no longer based on assumptions but on a revision-safe, audit-ready data foundation. The result: Legal, Sales, Marketing, IT, and the Board gain a shared instrument that delivers transparency, speed, and accountability – enabling both strategic control and commercial growth at once.
You define relevance, roles, and content. We demonstrate live that data can achieve far more than expected.
Real systems run server-side and in full legal compliance – this is a shortened glimpse behind the scenes.
What You Gain from Working with Us
Marketing & Sales Efficiency
- Cost efficiency in advertising: sharper budgets. Targeting optimized through clean data streams.
- CRM finally moves forward. Reliable data as the foundation for decisions instead of gut feeling.
- Sales momentum through automated lead prioritization and account tracking.
- Innovation over stagnation: legally compliant data pipelines pave the way for AI & automation.
Legal & Compliance
- Less data protection headaches: responsibility eased, risks reduced.
- Every process is legally aligned and fully documented.
IT & Technology
- No software switch required: we integrate with your existing tools and APIs.
Executive Management
- Relevant reports at the push of a button.
- Greater cost efficiency in marketing & advertising.
- Minimized legal risk through documented processes.
Who you will work with
Appreciation. Empathy. Curiosity.
Ernst Banwinkler
LinkedInAt the age of six, his father brought home a PC in the late ’90s. Back then, 500 MHz was the ultimate benchmark – more than enough to keep him captivated for years, even without the internet. Alongside online gaming, he soon discovered the world of websites and online shops – and everything it…
Shenesh Perera
LinkedInHe wrote his first program in BASIC at the age of eight and has been coding ever since. His early education came from taking things apart and putting them back together—often at the expense of more than a few computers. That curiosity fueled a lifelong appetite for understanding the bigger picture.…
Christoph Schachner
LinkedInNearly 16 thousand LinkedIn followers and hundreds of posts attracting discussion showcase his passion. After his master's thesis on growth hacking he joined SaaS startup Ready to Order, later became Head of Growth at Hackabu, then moved to WeAreDevelopers before focusing on entrepreneurship. He…